How to Monetize Your Website

Photographers typically use their website as displays for a portfolio of work & to publish stories about couples, but they can be so much more than that. Now is the time to make them work for us.

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Why Monetize Your Website?

In the current environment of uncertainty around wedding events, the wedding industry is facing unprecedented challenges. It’s important that we all start deploying strategies that will keep our businesses afloat during this event.

Website monetisation is an approach used by bloggers to earn a full time income from their websites. This is something that can take a long time to build up, but there are a few faster ways to start making smaller amounts.

I’m putting this page together on the third weekend of March. As a wedding photographer, I along with everyone else in my industry (in the UK) was gearing up for wedding season. Weddings are typically seasonal and occur at different times of year in different climates around the world. Within the UK, that season is April to September, and under the cloud of Covid-19, wedding photographers across this wee island, and across the world, just lost their income. Couples are postponing or cancelling, and none of us really know when life will be getting back to normal.

I’ve been in business for 15 years, and I’m still an active wedding photographer. Running costs for my wedding photography business rarely drop below £12k/$15k per year. Our costs are tricky to reduce in an ad hoc way. Subscriptions for galleries, software and insurance are not the sort of things that can be paused. With that in mind, I wanted to share some website monetization ideas and strategies that could contribute to those running costs, so that when we emerge from this global pandemic, we’ll still have businesses to market.

Yeah, But…

I’m not going to pretend that this is some sort of easy option. It’s not. It will require a mindset shift in how you use your website, and the sort of creative enthusiasm that you have had for your photography business up until now. It’s also not realistic to think we’ll all suddenly start pulling in five figures from the suggestions below. But, every little helps, and what do we have to lose? Applying some of these techniques could help keep our websites and galleries online until this hell is over. So, go pour a large glass of wine and read on…

Ok, Tell us How it Works?

When monetizing your website, it will help to think like a blogger. Content you create should be with the aim of getting as much traffic as possible. The process will be to undertake keyword research to ensure there is search volume for your content, create content that can compete with content already there, or can present it in a new way, with a new perspective, and then distribute that content to ensure as many people see it as possible.

The percentage figures next to each revenue type on the right are from a blogger income research study by Brandon Galley, author of the Blogging Millionaire. The % breakdown is for what Brandon classes as ‘lower income’ bloggers who earn between $2k-$7.5k per month, and the % show the average income split for those earning that level of income.

I’d highly recommend tuning in to Brandons podcast, The Blogging Millionnaire. It contains a wealth of information about blogging with the aim of traffic and monetization.

Website monetization is possible in the following ways:

  • Ads (35%)
  • Affiliate links (27%)
  • Sponsored posts (14%)
  • Online services (7%)
  • Courses (3%)

Website Monetization on the Blog

I’ve put together a selection of blog posts on different aspects of website monetization. If you don’t find one answering a question you have, feel free to shoot me an email!