SEO Services Pricing

Strategy + Optimisation + Blogging + Links + Analytics = Traffic

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We Have Two Feature Packed ‘Done-With-You’ SEO Options

The 12 month SEO ‘Done-With-You’ package has everything you need. We set up a custom workflow and teach you monthly SEO. This is for clients that want to grow their reach and online presence. Based on the popular ‘White Glove / Pro Package’ from Turner Web Services, with a few improvements. We also offer a 6-month option.

We also have an SEO Kickstart option. Google says the homepage is the most important page on your site, so this service is designed to optimise the homepage of your site, as well as checking all of the core settings. It’s perfect for new or fledgeling sites that don’t currently rank well. The SEO Kickstart is ‘Done For You’, so you don’t need to do anything technical yourself. You simply choose when you want the work to be completed on your site, book your session, and show up. you can be involved in the full process if you would like to learn (I’m passionate about education), or you can leave it to me after we’ve agreed on keywords, and I’ll call you when I’m done. All work is recorded, so you can refer back to it at a later date if you wish.

Our 'Done For You' Service Includes:

Transparency

  • We do the work and record ourselves doing it so you can learn.
  • We provide you with the tools, worksheets, guidelines, resources, and education to do the SEO yourself.
  • Clients get better results when they know what’s going on with their site.

Independence

  • We build independence from us by teaching you how to do the monthly SEO yourself.
  • Most SEO companies want you to depend on them so you have to keep coming back and pay every month to get results.
  • Our ‘Done For You’ service package price is based on site optimisation work and coaching. 

Speed

  • Most clients spend LESS time doing the monthly SEO (like blogging and analytics) after they implement our systems.
  • We provide you with the tools, worksheets, guidelines, resources, and education to do the SEO yourself.
  • We find the 20% of effort that gets you 80% of the results in the shortest amount of time, allowing you to spend more time with your family, friends, & clients.

'Done For You' SEO Services

 

 

 

We have a range of SEO services including an online training course and our popular SEO Kickstart. With the SEO Kickstart, you book a day you would like the work to be completed, and we work through your site together.

Our in-depth 6 months 'Done With You' service is for new or established sites that are underperforming. I recommend 12 months to get the best return on your investment, so after the 6-month minimum term, there's an option to move on to a monthly rolling contract.

We also offer ad-hoc consultancy and an SEO migration service. Perfect for if your site just needs a bit of a tidy up, or you'd like a consultation to discuss strategy.

Consultations: $150

SEO Migrations: $400

Frequently Asked Questions

How fast will I see results?

Google’s official advice is that it will take 4-12 months to see the benefits of SEO work. This timescale could be longer in situations where you have previously been subject to a penalty, or for large, complex sites with structural issues.

How can I contact you?

You can email us at support@photoseolab.com

There’s no phone contact option as we are a UK based business serving international clients. We use video call software for meetings and coaching calls. It’s possible to dial into meetings using your phone.

What if I'm not happy with your services?

We strive to help you reach your marketing goals with SEO. Given the bespoke nature of the work, results can vary. A strong majority of our clients see significant results and earn much more than they invested with us. SEO does take time, which is why our ‘Done For You’ package is a 12-month contract.

Whilst disputes are rare, we do have a company process in place for disputes. Please refer to your SEO contract for details. If you’ve not signed up yet, but want to read about this in advance, you can view it here: Terms and Conditions

What are your support hours?

We offer support Monday – Friday from 8 am – 5 pm CST. (Central Standard Time)

‘Done For You’ Package Highlights

SEO Service Duration

  • 12 Month Duration Recommended
  • Rolling contracts for ongoing optimisation
  • Coaching Calls are Monthly (No Rollover)

SEO Service Contract

  • Personalised Contract
  • Features Tailored to You
  • Access Contract via Client Portal

Step 1: Research & Analytics

  • Done-For-You Keyword Research
  • Competitor Analysis
  • SEO Strategy Development
 

Step 2: Fix Your Website

  • Done-For-You Website Fix/Optimization
  • Homepage Content Optimized/Written
  • Complete Blog Audit
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Step 3: Blogging

  • Blog Strategy
  • Blog Posts Optimised
  • Blog Post Analytics

Step 4: YouTube Channel Optimisation

  • YouTube Coaching
  • Channel Optimisation
  • x2 Videos Optimised

Step 5: Link Building

  • Link Building Basics
  • Content Distribution
  • Community Outreach

Step 6: Conversion Optimisation

  • Google Analytics
  • Google Search Console
  • Done-With-You Conversion Optimization

Post Service VIP Support

  • Reduced Rate Audit Reports
  • VIP Facebook Group
  • Discounted Coaching Calls

Sign Up for Free SEO Site Audit

Struggling to get more traffic from Google? Let us take a look!

Done-For-You SEO Package Details

Step 1: Research & Analytics

Keyword Research and Competitor Analysis

A critical part of engaging in search engine optimization is to do your research. We evaluate your business and business goals to determine which keywords will yield you the highest quality traffic. We also evaluate the competitors that are currently ranking for the keywords you are aiming for. By understanding the value of the potential keywords and the competitiveness of the websites that are currently ranking, we can make quality decisions on the direction of your online marketing. The keyword research and competitor analysis include:

  • Use seed keywords to identify hundreds of potential keywords
  • Identify the optimal ‘High Volume’ keywords (the ones that get the most traffic)
  • Analyze how competitive each of the optimal keywords are
  • Make suggestions for the best keyword
  • Identify who is currently ranking for these keywords
  • Report on a range of SEO factors for each of your competitors
  • Reverse engineer how your competitors are on page one for your optimal keyword
  • Identify what errors and missed opportunities exist on your site compared to your competition
  • Provide a detailed analysis of your site and your competitor’s sites on a colour-coded spreadsheet
  • Go through the data with you live on a coaching call

SEO Strategy Development

A solid SEO strategy is based on the principles of holistic SEO. This means that we strive for a website that is awesome in every way.  It should contain great information, is technically sound, easy to use, and be fast and safe. Websites that perform better, meaning they are fast loading sites where people find what they’re looking for, rank better in Google. That’s why we prefer to evaluate and improve your website with a broader view. Using the inputs from the keyword research, competitor analysis, and current SEO rankings, we will devise a sound SEO strategy.

Step 2: Fix Your Website

Done-For-You Website Fix/Optimization

We have discovered that involving photographers/business owners in the changes and handsome it’s made to their website yields better results. When we can educate you on how what when why and where of searching and optimization you tend to make better results in all aspects of your business. We record videos of us doing the work on your website so you get to observe it, and so you can receive proof that we did our work. It only takes one stray piece of code or ignored setting for your SEO to not work. We’ve compiled a list of things that we typically do. Our real goal is to improve your rankings, so we focus on the elements that really matter. At Photo SEO Lab, our focus is primarily SEO. As such, we make site changes that do not impact aesthetic or design. There may be some SEO improvements we suggest that may require the client (or a hired 3rd party) to perform design changes. In these situations, please note that we do not offer a design service, so it will be the client’s responsibility to action these changes or hire a 3rd party to do so.

Here is a list of common things we perform:

  • Write and change/add page titles on non-blog pages (up to 20)
  • Write and change/add meta descriptions on non-blog pages (up to 20)
  • Remove meta keywords on the non-blog page (up to 20)
  • Identify and remove most ‘Black Hat’ SEO practices
  • Add appropriate image alt text for homepage
  • Configure and share XML sitemap
  • Configure and install appropriate robots.txt files
  • Identify opportunities to add appropriate keyword copy on key pages
  • Write, change, and redirect permalinks/URL’s for non-blog pages (as needed)
  • Implement redirects for www vs non-www (canonical) as needed
  • Install and configure anti-malware plugin (WordPress only)
  • Install and configure Yoast SEO plugin (WordPress only)
  • Ensure/implement appropriate internal linking structure/navigation is appropriate on non-blog pages
  • Ensure/implement appropriate external linking on non-blog pages
  • Identify and suggest corrective actions for page load speed issues
  • Identify and suggest corrective actions for and 4XX and/or 5XX errors
  • Identify and suggest corrective actions for duplicate/unused URL’s
  • Identify and suggest corrective actions for missing image alt text
  • Identify and suggest corrective actions for thin content pages
  • Identify and suggest corrective actions for mobile friendly design
  • Identify and suggest corrective actions for the presence of name, address, and phone number
  • Setup/Ensure Google Analytics is properly set up on site
  • Setup/Ensure Google Search Console is properly verified
  • Setup/Ensure Google Analytics and Search Console are synced
  • Ensure/Assist with setting up Google Business
  • Configure/Ensure canonical in Google Search Console
  • Submit sitemap in Google Search Console
  • Setup appropriate international targeting
  • Identify and suggest HTML improvement suggestions
  • Identify and suggest corrective actions for mobile errors
  • Identify and suggest corrective actions for crawl errors
  • Identify and suggest corrective actions for security errors

Homepage Content Optimized

Google has identified that your homepage is the most important page of your website. Making your homepage high-quality is “the single most important thing you can do” to make your website Google friendly. A solid homepage structure and accompanying quality content will dramatically enhance your rankings. We will go through your homepage to identify opportunities to improve the copy. We don’t work on the design aspect of sites, our focus is on the optimisation of the text and aspects like user experience. Finally, we will perform a publishing review to make sure it is aligned with Google’s best practices.

Step 3: Blogging

Complete Blog Audit

Blogging and content creation has evolved into a critical part of a successful SEO strategy. In this audit, we will evaluate your current body of content and assess how it aligns with your SEO strategy we have recently established. We will look for opportunities to make improvements on individual post and the overall structure of the blog. We will look at categories, tags, sidebars, footers, calls to action, navigations, etc… All of these elements work together to make a solid blog on your website. The audit will deliver actionable and thorough advice on how to improve your site, the blog, and individual post.

Blog Strategy Coaching Call(s)

We will meet one-on-one to work together on your blog strategy. We will dive deeper into your business goals and history to discover additional opportunities to enhance your website’s search engine optimization. We can get more done more in 45 minutes than most people can accomplish in two weeks on their own. Additionally, while we are on the video calls if there are any live edits to your site we can make we will not hesitate to do them. This conversation will be recorded and given to you to keep.

Personalized Blogging Training

Blogging is a key element of searches revelation. Creating fresh and relevant content on a regular basis will help you get ranked for your main keyword and hundreds or thousands of longtail keywords. During a live coaching call, we will go through a recent post and show you how to optimise that post. We will show you how to structure and set up a viable content plan that will contribute to your overall SEO strategy. The personalized blog training includes:

  • Learn the tactical and technical aspects of crafting the perfectly optimized blog post
  • Learn how to set up and use a blogging calendar
  • Discover how to generate an endless supply of blog topic ideas

Blog Posts Optimized

Your current content can be a goldmine of an SEO opportunity. By identifying the pieces of content that are ranking well but not experiencing a high click-through rate or conversion rate, we can find low hanging fruit opportunities. Optimizing these current pieces of content will often bring fast, high-quality traffic from Google and often fresh leads. Will identify the blog post that will yield you the best results.

Step 4: Link Building

Personalized Link Building Training

Link building can be a very tricky and sometimes dangerous activity. It will not harm you physically, but it is a quick way to get penalized by Google. Done the right way you can not only improve your rankings but garner quality traffic to your site. We will deliver link building training during a live call covering five Google safe methods to build links by leveraging your blog, network, and photos/art. This video will be accompanied by a spreadsheet filled with custom data about your competitor’s links, citation links, and others; and how to acquire them for your site.

Step 5: Conversion Optimisation

Done-With-You Conversion Optimization (Turn Traffic Into Inquiries)

We perform conversion optimization analysis and implementation to turn the traffic we generate into customers. We will analyze the behavior of current traffic to identify leaks, flow, and trends in your current traffic. We will also focus on your current conversions to identify trends in their behavior so we can discover how to control traffic on your site. By adjusting subtle nuances like button placement, contact form language, etc., we can improve the rate at which people submit inquiries. We will also install conversion tracking allow us greater insight into the behavior of your traffic. These benefits will not only improve traffic from Google, but will also improve traffic from other sources like Facebook, Instagram, or referrals. You are ultimately responsible for implementing conversion updates.

Advanced Analytic Reporting

Understanding the analytics of your website helps you make better decisions in your website management, SEO, blogging, social media, paid ads, and even face-to-face networking. We are providing you access to premium analytics software that allows you to track and monitor your rankings, backlinks, competitors, technical issues, social media, audience demographics, and so much more!  You will receive a detailed graphical PDF every month breaking down the growth of your online marketing.

Personalized Analytics Training

In this training session you will discover how to use Google analytics to guide your online marketing decisions and how to use Google’s Search Console to see where you really rank. We show you how to track SEO trends in your business to see what’s coming. This data will also help you generate blog topic ideas and provide insights on which older blog post to optimise.

Want to Chat With Karen Before You Get Started?

Sometimes we want to talk with a real human before we make a financial commitment.
A conversation is not required for you to get started, but we understand if you would rather chat first. I’d love to speak with you!