Karen Julia

SEO Consultant

I’m an SEO Consultant who specialises in improving the rankings of photography websites.

From my base in the Botanics area of Glasgow, I serve clients throughout the UK and Europe, the USA, Australia, New Zealand, and other countries around the world.

Education and empowerment is at the heart of everything we do.

Our bespoke consultancy work is always recorded. As we fix your site, we explain the actions we take and the reasons why. This way, our clients learn how to rank well in the long term, and how to comply with Google’s best practice guidelines. This provides strong foundations for future growth.

We understand that improving your rankings quickly is really important to you, and whilst we cannot speed up Google, we have processes that ensure that our work is completed as soon as possible.

Portrait of Karen who specialises in SEO for wedding photographers

Our passion is empowering photography business owners through education, so that they are not relying on SEO services in an ongoing way.

My Office

I made a few updates to my office during the apocalypse of 2020, and now meet clients on Zoom calls for SEO coaching whilst walking on my treadmill.

I’ve had quite a few clients ask about it, and want to see what it looked like, so thought I’d share. I’ve owned it for more than a year now and really love it! I typically walk about 5-10 miles a day. And yep, that’s a squat rack you can see in the corner. I lift weights to stay fit and strong for photographing weddings.

The treadmill is a Lifespan under desk treadmill – I selected my own desk as none of the desks they offer are large enough for the dual monitors I use when meeting clients.

Our Approach

We start with a discovery call. During this 45min call, we’ll get the lowdown on your data, and prepare your project, agreeing timelines based on your personal situation, which is influenced by available data.

If your site is brand new, or you have been tracking your site performance through Google Analytics and Google Search Console – we can get started on our next available slot.

The Photo SEO Lab Story

In 2007 I moved to a new city (Manchester, England) and started learning SEO as a way to help couples find my website.

SEO Training

I keep up to date with the latest SEO in a variety of ways. I’m regularly analysing the performance of many sites, which enables me to spot changes and trends. I invest in developing my knowledge and have completed many of the courses available within the Yoast SEO Academy.

Google Training

Core Web Vitals

I’ve completed the ‘Improve your website with Web Vitals’ training pathway with Google Developers. (Google provides training on their projects to web developers). I undertook this training so I could provide the best support to clients to prepare for the introduction of Core Web Vitals.

Google My Business

I’ve completed the ‘Google My Business‘ training with Google Skillshop in April 2021. I’ve been optimising GMB profiles for years, but sometimes it’s worth going back to basics and checking my knowledge is correct.

Hubspot Academy

Content Marketing Certification

I’ve recently completed the Hubspot content marketing certification. This was an awesome and in-depth course covering all the aspects of content marketing and offered free within the Hubspot academy. It featured 12 lessons, a whopping 56 videos, 11 quizzes, and took over 6 hours.

Hubspot Content Marketing Certification for Karen Julia
Digital Marketing Certification

This was a 5-hour course that covered areas including building a content creation framework, finding the right SEO strategy, improving website performance, and creating quality blog content.

Hubspot Academy Digital Marketing Certificate

SEMRUSH Academy Digital Marketing Certification

I’ve recently completed a couple of the SEMRUSH Academy courses. Once covered SEO fundamentals, and the other was based on learning features of the software in relation to completing technical SEO audits.

SEMRUSH academy digital marketing certification
SEMRUSH academy software training certification

Yoast SEO Academy Training