Karen Julia

SEO Consultant

I’m an SEO Consultant who specialises in improving the rankings of photography websites.

From my base in the Botanics area of Glasgow, we serve clients throughout the UK, USA, Australia, New Zealand and other countries around the world.

Education and empowerment is at the heart of everything we do.

Our bespoke consultancy work is always recorded. As we fix your site, we explain the actions we take and the reasons why. This way, our clients learn how to rank well in the long term, and how to comply with Google’s best practice guidelines. This provides strong foundations for future growth.

We understand that improving your rankings quickly is really important to you, and whilst we cannot speed up Google, we have processes that ensure that our work is completed as soon as possible.

Our passion is empowering photography business owners through education, so that they are not relying on SEO services in an ongoing way.

Our Approach

Step 1: Discovery

We start with a discovery call. During this 45min call, we’ll get the lowdown on your data, and prepare your project, agreeing timelines based on your personal situation, which is influenced by available data.

If your site is brand new, or you have been tracking your site performance through Google Analytics and Google Search Console – we can get started on our next available slot.

Step 2: Action

Step 2 is action! Once we have sufficient data, we’ll do all of the work on your site as soon as possible.

This includes optimising your core pages, optimising a selection of blog posts, preparing training videos for you on subjects like Google Analytics and link building, and collating data for you to use in future. This ensures both you and your site benefit as soon as possible.

Step 3: Incubation

Google’s official advice is that it takes 4-12 months to see the benefits of SEO work, so once we have made our optimisation changes, there will be an 8 week incubation period where we monitor your site but do not actively do any on-site optimisation work.

During this time, you’ll receive guidance on actionable steps you can take to supercharge our SEO work.

Step 4: Review

You’ll book a review session with us around the 8-week stage.

We’ll review your data together to check things are moving in the right direction.

We’ll also use this meeting to review backlink improvements and work on conversion optimisation.

Step 5: Content Analysis

We’ll run an uptodate content analysis on your site to check for outstanding opportunities.

Step 6: Final Review

This is a final review meeting that you’ll book at the 12-month stage.

We’ll review your data together, and give you guidance to continue to grow your rankings moving forward.

You’ll receive links to your coaching calls, training videos and data so that you can continue to benefit from these.

The Photo SEO Lab Story

2012

In 2012, my site received a Panda penalty, and I discovered I needed to change my resources to ensure that would not happen in future. I implemented quality monitoring software and studied Googles best practice guidelines, in addition to undertaking training from more reputable sources.

2014

In 2014, I started with a brand new site and used a new domain. With my new skills and training, I achieved over 20 page one rankings within 3 months. This attracted the attention of other photographers who wanted to hire me. I started doing direct consultancy work and experimented with different training courses.

2016

In December 2016, I joined a US based SEO agency as an SEO consultant, working part-time alongside my wedding photography business. I soon took on extra responsibilities, and in October 2017 was promoted to Operations Manager.

In my two years with the agency, I worked with hundreds of photographers all over the world but mainly based in the USA. I’ve optimised hundreds of websites and delivered many hours of coaching calls during which I trained our clients on achieving improvements in ranking performance.

2019

I launched the Photo SEO Lab in January 2019 with the aim of delivering a streamlined and efficient SEO service for photographers that would deliver both results and a great client experience.

SEO Training

I keep up to date with the latest SEO in a variety of ways. I’m regularly analysing the performance of many sites, which enables me to spot changes and trends. I invest in developing my knowledge and have completed many of the courses available within the Yoast SEO Academy.

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