SEO can take a while to work, especially if you have a brand new site or a large messy site that needs a lot of reorganization.
This is where Google Ads fits in.
Google Ads can be a powerful tool as part of your overall online marketing strategy for your wedding photography business, and a great way to drive traffic to new websites, or target specific niches on a larger website.
Why a Google Ad for a Wedding Photographer is Different
When creating Google Ads for a wedding photography business, it’s important to consider your ideal client and target niche. For us as luxury service providers, which is what we as wedding photographers are, running Google Ads is not about traffic volume, but about the quality of that traffic and booking more of your ideal client. This will have a significant influence on the cost of running your ads, as every click has a financial cost.
With this in mind, the strategy for your Google Ads campaign is really important, and this is why a strategy consult is a feature of all Google Ads packages.
Another important factor to consider is whether your website is suitable for running ads. Paying for traffic to a site that is not optimized for conversion could risk wasting money, so if your site needs some adjustments first, you’ll be given homework to complete to ensure you have the best chance of getting a return on your investment.
*Launching October 2023*
Want to set it up yourself, but worried about which options to choose?
The DIY option includes:
- Google Ads Guide ✅
- Google Ads Mini Course ✅
- Google Ads Content Template ✅
- Community support group access ✅
Set-Up/Health Check of Google Search Console, Google Analytics, Google Ads Account❌Live Video Coaching❌Strategy Consultation❌Keyword Research❌Website Audit❌Set-up of x1 Campaign that includes 3-5 individual ads❌
You want to learn, but you also want to make sure everything is set-up properly. I got you! We’ll work together on video calls so that you’ll learn whilst we get everything set-up.
The Done With You service includes:
- Google Ads Guide ✅
- Google Ads Mini Course ✅
- Google Ads Content Template ✅
- Community support group access ✅
- Set-Up/Health Check of Google Search Console, Google Analytics, Google Ads Account ✅
- Live Video Coaching ✅
- Strategy Consultation ✅
- Keyword Research ✅
- Website Audit ✅
- Set-up of x1 Campaign that includes 3-5 individual ads ✅
You want to run ads, but you’d rather walk barefoot over a room of Lego than talk about Google. Or, maybe you’re schedule is really busy and you just want to have this taken care of? I’d love to help!
This service involves a quick set-up call, and you can leave the rest to me.
The Done For You service includes:
- Google Ads Guide ✅
- Google Ads Mini Course ✅
- Google Ads Content Template ✅
- Community support group access ✅
- Quick zoom to get access to all of the things ⬇️
- Set-Up/Health Check of Google Search Console, Google Analytics, Google Ads Account ✅
- Live Video Coaching ❌
- Strategy Consultation ✅
- Keyword Research ✅
- Website Audit ✅
- Set-up of TWO Campaigns that includes 3-5 individual ads ✅
Google Ads Packages
With Google Ads, the main work is in the set-up of the campaign, as once things are up and running, there often isn’t much maintenance required, just an hour per month to monitor performance and make any necessary adjustments. I do think it’s really important that photographers can confidently pause and unpause campaigns as and when necessary, so training will be given on this.
Here’s a deeper insight into the ‘Done With You’ Service:
Step 1 Strategy call: We’ll meet on a video chat and I can learn where you’re at and what you’re aiming for. Your website will be assessed to check if it’s in good enough shape for running ads. If that’s a yes? We move to step 2.
Step 2 Prep Session: We’ll review your Google Analytics GA4 and Google Search Console, as well as setting up a Google Ads account if you don’t have one already. We’ll set-up conversion tracking so that you’ll know how successful the campaign is.
Step 3 Google Ad Campaign Creation: The ad copy will be created for one campaign that has 3-5 Google Ads, and we’ll then meet to review this together and fine tune them before launch
Step 4 Campaign Launch: We’ll meet on a video chat and review the performance, making any necessary adjustments to fine tune things
Step 5 One Month Review: We’ll meet on a video chat and review the performance, making any necessary adjustments to fine tune things
Bonuses
If you opt for the ‘done with you’, or ‘done for you’ service AND you’re on WordPress, then there’s a bonus pack of premium plugins worth over $500 that will be included in your project.
- Content distribution plugin Revive Social (worth $149 per year)
- WP Schema Pro plugin (worth $249)
- Gravity Forms contact form plugin (worth $59 per year)
- iThemes Security Pro (worth $99 per year)
After Your SEO Project
What happens after your SEO Project is complete?
For ongoing support, we have a SEO membership service which gives you the option of attending live office hours sessions and SEO classes, as well as having access to our feature-packed SEO software stack.
SEO Service Capacity and Client Experience
We are a boutique-style SEO agency. This means that whilst we have specialist SEO contractors who will undertake research and data consolidation, you’ll be working directly with Karen.
To provide the best possible levels of service we have a limited amount of space for clients, with a maximum of 36 spaces available per year. At peak times of the year, we often have a 2-3 week wait time. We start the research and site analysis process as soon as you’re booked in.
Check out the online appointments page to see our latest availability.