SEO can take a while to work, especially if you have a brand new site or a large messy site that needs a lot of reorganization.
This is where Google Ads fits in.
Google Ads can be a powerful tool as part of your overall online marketing strategy for your wedding photography business, and a great way to drive traffic to new websites, or target specific niches on a larger website.
When creating Google Ads for a wedding photography business, it’s important to consider your ideal client and target niche. For us as luxury service providers, which is what we as wedding photographers are, running Google Ads is not about traffic volume, but about the quality of that traffic and booking more of your ideal client. This will have a significant influence on the cost of running your ads, as every click has a financial cost.
With this in mind, the strategy for your Google Ads campaign is really important, and this is why a strategy consult is a feature of all Google Ads packages.
Another important factor to consider is whether your website is suitable for running ads. Paying for traffic to a site that is not optimized for conversion could risk wasting money, so if your site needs some adjustments first, you’ll be given homework to complete to ensure you have the best chance of getting a return on your investment.
You want to learn, but you also want to make sure everything is set-up properly. I got you! We’ll work together on video calls so that you’ll learn whilst we get everything set-up.
The Done With You service includes:
Want a budget friendly option, but want support setting up your Google Ad?
The INSTANT ACCESS MINI COURSE option includes:
With Google Ads, the main work is in the set-up of the campaign, as once things are up and running, there often isn’t much maintenance required, just an hour per month to monitor performance and make any necessary adjustments. I do think it’s really important that photographers can confidently pause and unpause campaigns as and when necessary, so training will be given on this.
Here’s a deeper insight into the ‘Done With You’ Service:
Step 1 1-hour Strategy call: We’ll meet on a video chat and I can learn where you’re at and what you’re aiming for. Your website will be assessed to check if it’s in good enough shape for running ads. If that’s a yes? We move to step 2.
Step 2 1-hour Prep Session: We’ll review your Google Analytics GA4 and Google Search Console, as well as setting up a Google Ads account if you don’t have one already. We’ll set-up conversion tracking so that you’ll know how successful the campaign is.
Step 3 Google Ad Campaign Creation: The ad copy will be created for one campaign that has one Google Ad, and we’ll then meet to review this together and fine tune them before launch
Step 4 30-min Campaign Launch: We’ll meet on a video chat and review the performance, making any necessary adjustments to fine tune things
Step 5 30-min One Month Review: We’ll meet on a video chat and review the performance, making any necessary adjustments to fine tune things
If you opt for the ‘done with you’ service AND you’re on WordPress, then there’s a bonus pack of premium plugins worth over $300 that will be included in your project.
These will be installed for you during one of your live sessions.
My personal favourite is the revive social plugin – with this amazing tool, your website content can be shared consistently and automatically across social media without you having to do anything. This helps with driving traffic and engagement on your website.
Super helpful in taking the pressure off in peak season when you’re busy!
Within the community space, you’ll be able to RSVP to events, chat with other members and from December 1st, have access to all course materials and resources.
Next Cohort Date TBC
You’ll continue to have access to the community area, live session recordings and course materials.
For ongoing support, we have a SEO membership service which gives you the option of attending live office hours sessions and SEO classes, as well as having access to our feature-packed SEO software stack.
Membership starts at $30 per month.