SEO Consultant & Coach

Passionate about helping businesses grow. I love working at the intersection of creativity and data analytics to create strategies that help businesses reach their ideal clients.


I’m Karen, a freelance SEO consultant.

I serve an international client base of businesses in the US, UK, and throughout Europe. I specialise in technical SEO, SEO strategy for service and content based businesses, SEO for wedding photographers and I provide an SEO service for web designers. I use my background in teaching to provide SEO training to business owners and their teams.


I undertake a full health check on Google Analytics, Google Search Console and Google Business Profile to ensure data collection is accurate and these tools are being used to their full potential.

SEO Review

SEO performance is periodically reviewed to ensure growth is moving in the right direction, and to identify any new opportunities to gain more organic traffic.


Increasing traffic is just the start. The next step is to build enough familiarity and trust to turn that traffic into bookings. Conversion Rate Optimisation will help you maximise your website potential.

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SEO Services

For service and content businesses

SEO Audits

Giving you a clear idea of how well optimised your website is, SEO audits cover technical SEO, keyword research, backlink audits and competitor analysis.

Technical SEO

Identify and correct technical on-page SEO issues to ensure your code and on-page optimisation is compliant with Google best practice guidelines.

Content Strategy

Undertake in-depth keyword research to provide you with a content strategy that will target your ideal client and create as many touchpoints as possible.

Image Optimisation

Ensuring your images can perform well in the search results for both speed performance and to help your target audience find you.

Keyword Research

Researching your niche to identify what keywords are best to connect with and build trust with your ideal client at different points in their customer journey.

SEO Education

I’m fully transparent in my approach to SEO strategy and implementation, and love educating clients and their teams on SEO best practices.

Website Address Change

SEO Migration

Penalty Recovery


SEO business projects

Photo SEO Lab

The original Photo SEO Lab website is having a makeover and name change, and will be changing to ‘Karen Julia SEO’ in summer 2024. Things may look a little messy in the short term whilst the two websites are combined.

Photo SEO Lab has tailor-made packages designed specifically for achieving organic traffic growth on wedding photography websites. SEO packages are divided into an initial optimisation service, with follow-on VIP monthly membership available for optimised websites that features ongoing maintenance, support and weekly group classes.  Additional services include photography website builds and website migrations.

SEO for Web Designers

I offer a friendly and educational membership group for web designers who would like support and guidance with SEO migrations, as well as keeping their SEO knowledge up to date.

A website re-design can be a risky time for a website, and there’s a variety of steps to take to ensure traffic doesn’t drop.

The Successful SEO Migrations mini course will give designers a clear framework for what steps should be taken to minimise impact on traffic and have less stress and more happy clients.

My Process

Fuelled by data and caffeine, and I love a good spreadsheet.

01. Discovery

I work directly with clients, often via video chat. This means I can build a detailed understanding of your goals, and present research in a way that best suits you and your business. It’s an approach that keeps you fully in control of your business and will help you gain an understanding of best practices when it comes to both your website and creating content for your brand.

02. Research

I undertake extensive research and competitor analysis of your business niche to find opportunities that you can use to increase organic traffic to your website.

This research is then presented via zoom so that your strategy aligns with both your growth potential and your brand vision.

03. Strategy

SEO projects are 3 months in duration, so your initial strategy will include a plan of SEO tasks that will enable you to achieve your Google traffic growth goals.

04. Implementation

SEO tasks are completed monthly for you, and you’ll receive a monthly update on the progress of the project. All SEO work is completed in alignment with Google best practice guidelines.