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What Does ‘SEO Friendly’ Website Design Mean?
I often have clients who will book in with me after a ranking drop, and be confused about why this has happened when they invested in an ‘SEO friendly’ website. Whilst it is really awesome that so many talented designers create beautiful websites with SEO in mind, an SEO friendly design is not the same as an SEO migration. Let’s look at the differences between these two things!
‘SEO Friendly’ Web Design
SEO friendly web design is a design that is created with Google in mind. Whilst the details can vary, this typically means that your website will be easy to crawl, and your pages designed in alignment with Google best practice guidelines around things like image and heading best practice. I would also expect that the design would be in compliance with the latest Google best practices around accessibility, and optimised to perform well as part of the new Core Web Vitals guidelines. None of this however, takes into consideration your current rankings.
SEO Migration
An SEO Migration is where your current rankings are analysed, your existing website along with all SEO settings are extracted and the data collated, and these settings are then moved over to your new website design. Because of the nature of this and how it can impact planned changes to the website, it is important that this is started before the web design phase so as to avoid additional work for your designer. This process requires a suite of specialist software that your web designer is unlikely to be using.
As designers are experts in web design and not SEO, SEO migrations are carried out by SEO consultants like myself who have access to the specialist analytical software and the skills and knowledge to be able to provide advice in relation to any changes with a design or website platform change.
Hang on, I’ve not even introduced myself yet! Let’s fix that!
WELL HELLO THERE!
I’m Karen, and I’m an SEO consultant and coach with many years of experience working with photographers to help them be found on Google by their ideal client.
I’m also a part-qualified teacher and I spend my weekdays coaching photographers on how they can use Google as a matchmaker so their ideal client can accidentally-on-purpose stumble over their website and (fingers crossed!) fall in love with their work.
I provide a range of SEO services including technical SEO, SEO strategy and content optimisation to photographers around the world, as well as technical SEO support for agencies who occasionally need an SEO specialist on their team.
Now you know what an SEO migration is, let’s talk about what’s included!
SEO Migration
An SEO Migration is split into three distinct phases. Phase one is about analyzing the current performance and website SEO settings. Phase two is applying the necessary settings to the new design. Phase three is a monitoring and assessment of post-launch performance.
Template Website Info
The WordPress Template Website package is designed for photographers who either have an old, outdated WordPress websites that need a fresh new look or are moving from platforms like Pixieset, Wix or Squarespace, and looking to have a new WordPress website that can be quickly set up and ready to perform well in search results. If you have a Flothemes site and you’re moving to Stylecloud, this is for you!
All WordPress Template Website Packages include important SEO foundations, so your project will start with an assessment of how your site is currently performing, and a full health check on Google tools. If you don’t have Google tools set up already, we’ll do it together so that you can learn how to use them.
This is a one month package, so we’ll be aiming to have your gorgeous new SEO-optimised template site revamped and launched and ready to perform in just a month.
Template Website Schedule
Coaching call 1 (90min duration): Setup/Health check of Google Analytics & Google Search Console.
Coaching call 2 (90min duration): Strategy, competitor analysis & keyword research
Coaching call 3 (90min duration): Photo preparation coaching session: Learn how to get your images to perform well in search results. You’ll need all of the website images ready and optimised before build day, this call will ensure you know how to prepare them.
Coaching call 4 (Approx 3hr duration): This is our website build day. Your staging site will be ready with all core settings optimised for the start of this call. You’ll get a guided tour and coaching on these settings, before we work on perfecting your home page together and core pages. We’ll aim to complete the whole thing in a morning or afternoon.
Coaching call 5 (90min duration): Launch day! You may need extra time to fine-tune text or add more blogs after our previous session. This call is about making your gorgeous new website live. On this call, we’ll submit your new sitemap to Google, and you’ll have an opportunity to ask any questions about your new website.
Template Website Prices
Template Website
$1500includes SEO Migration
- Choice of Templates
- Existing Pages Re-Created
- PLUS
- Current Site Crawl
- Internal Link Structure Check
- Google Tools Set-up/Health-check
- GA4 Report Optimization
- Review/Move SEO Settings
- Sitemap Submission
- Home Page Optimization
- Post-Launch Health Check
Premium Template Website
$1750includes SEO Migration
- Choice of Templates
- Existing Pages Re-Created
- Additional Pages Created
- PLUS
- Current Site Crawl
- Internal Link Structure Check
- Google Tools Set-up/Health-check
- GA4 Report Optimization
- Review/Move SEO Settings
- Sitemap Submission
- Home Page Optimization
- Post-Launch Health Check
Premium Template Website
$2500includes SEO Migration & SEO Complete Project
- Choice of Templates
- Existing Pages Re-Created
- Additional Pages Created
- PLUS
- Current Site Crawl
- Internal Link Structure Check
- Google Tools Set-up/Health-check
- GA4 Report Optimization
- Review/Move SEO Settings
- Sitemap Submission
- Home Page Optimization
- Post-Launch Health Check
- PLUS
- Live Video Coaching
- Strategy Consultation
- Keyword Research
- Blog Coaching
- Site Speed Optimisation
- Website Structure Audit
- Blog Content Audit
- Link Building Coaching
- Three Blog Posts Optimised