Ensuring your images are optimised as best as possible is really important to help them rank well for relevant search terms.
Google is able to see the EXIF data, and this may be used as a ranking factor.
One of the features of the image metadata is the ability to add GPS coordinates, referred to as Geotagging images.
On a wedding day, connecting your camera to your phone to transmit this information can be a hassle you don’t need. There’s usually lots happening at a wedding, and the focus will be on your couple rather than EXIF data!
Having worked with hundreds of wedding photographers to optimise their websites, I can count on one hand the number of photographers who have used the cameras GPS facility.
Adding GPS coordinates is especially helpful with different venues that share the same name.
Whether the wedding was at a large chain hotel, or one of England’s many ‘Tythe Barns’ (Seriously, how many venues are called ‘Tythe Barn in England? Has anyone done a headcount?), it helps add clarity to the photo location.
When we think about making an improvement for SEO, really, we should be thinking about web users.
SEO is about delivering great quality results to the right audience. With that in mind, if adding clarity to a location to improve accuracy will help our couples who are searching for wedding venue pictures, then it goes without saying that we should be geotagging our images.
Our mission is to organise the world’s information and make it universally accessible and useful.Google
Geotag Images in Adobe Lightroom
Adobe Lightroom has a really simple, and really fast way of adding accurate GPS locations to your images. I demonstrate it for you in this video below. As you can see, it’s simply a case of highlighting the images then dragging them over to the correct position in the map module. You have the GPS coordinated added to the metadata. This is, by far, the easiest and quickest way I have found to geotag images.